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Xiaomi, 19.7 million smartphones sold in 2012, the 15 million target set for 2013

With the sale of the intense interest in China began in the summer of 2011 the name of the phone all over the world announcing the Xiaomi'nin Bin Lin is one of the seven founders of yesterday, organized by the All Things Digital Dive Into Mobile conference in New York City, made important statements about the company. MI-One smart phone available in the nation, code-named tech media attention since the release of not missing out of the three-year-old enterprise, despite being able to meet a small part of the demand for products in 2012, managed to sell 19.7 million smartphones. Working with Foxconn to mass production manufacturer is competing with global giants in the mobile industry, though one of the industry's most prestigious events for 2013 confident enough to explain to determine the target of 15 million.

Agreement, do not go to any retail store or operator, performs only at the official website Xiaomi sales, production cost, selling nearly developed devices. With revenue of over $ 2 billion last year, but it alone can not meet expenses of the sale of the phone company can profit from accessory sales and mobile internet services. Different colored batteries, covers, and many more option for millions of customers in China, the world's largest mobile market, striving to make it attractive accessory intake is the result of the manufacturer's works is they want. But in China, this situation creates a giant market of counterfeit products suffer from Xiaomi. Plant material produced using a much cheaper models are sold at the same prices, and stated that the majority of consumers unaware of Bin Lin uses fake products, korsancılığında a Chinese company than any other company in the device are not lucky, but the country's authorities to put an end to this situation we discussed.

Yet with the introduction of the Mi-2S as One and HTC Galaxy S4 Qualcomm Snapdragon 600 chip that powers the high-end models to offer to customers at cost price, reminding the administrator, and the reasons detailed the strategy implemented by the company. "Smart phones, PCs really looks like 20 years ago. Huge dividends personal computers formed the first stage, but this share dropped to the low single digits. Begins to experience the same change in smart phones. This is why we, focusing on the devices that are already in our dividend will fall preferring to concentrate on services. " Why Google's open-source Android operating system, explaining the Lin prefer the default Android interface with a completely different user interface MIUI self-developed software can change they want by pointing out that this flexible platform suitable for the study said.

Although the full extent of the demand for consumers in meeting its sales network in China, Hong Kong and Taiwan, other Asian countries such as Singapore-emitting Xiaomi'nin of future plans is estimated to be. High-end smartphones based on the cost and pricing of new products, taking into account feedback from customers in Europe this year, opening up the possibility of preparing the manufacturer are also available. Famous last data initiative, sooner or later, a lot more area will be accessible Xiaomi branded solutions and show that the company will become a global brand. Which employs 2,400 people in the summer months in advance Xiaomi'nin 4 of Snapdragon chipset Tegra 800 Or the Asian markets that it serves one of the first phones will continue to remember.